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Valeria Ferrari

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Wedding planner, designer, italian.

It’s not that easy to put behind-the-scenes magic into words, but I’ll do my best here.

Hi, I'm Valeria

When I first met Giulia and Mirko, I understood one thing right away: no conventions, no clichés, and above all, no boredom.

Giulia kept repeating one word: strong. And since I love it when couples ask me to dare, I immediately sensed there was fertile ground for an unconventional project. The design began from that word, which became our compass. We worked on a palette of bold colours, deep contrasts and tactile materials, building a visual identity that felt powerful yet elegant. Every line, every texture, every light had a purpose: to translate their energy into space.

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Their wedding had to be an experience, not a sequence of moments, but a continuous narrative. And that’s exactly what it became.

There was, however, an extra challenge. They wanted a long day, a very long one: morning ceremony, party until late at night. But how could we keep the energy alive and surprise the guests until the very end?

We started with the ceremony in a small Romanesque church overlooking the lake, followed by an outdoor cocktail and a lunch in a beautifully designed orangery. The layout itself was part of the storytelling: the caterpillar-style tables, aligned in perfect symmetry, created a visual rhythm that guided the eye through the space. Balancing proportions, heights and colours was a meticulous process, but the result felt effortless.

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Then, when everything seemed already perfect and complete, a door that had remained closed until that moment suddenly opened.

And there it was: the surprise.

A real casino, designed down to the smallest detail. Croupiers, furniture, bar, music, lighting, everything. Guests stepped into that room in disbelief, as if they had entered a new world. Moments later, Giulia and Mirko appeared in a new look, ready to start the second part of the celebration. A private club. Another chapter.

It wasn’t just a wedding. It was a story told in stages, a crescendo carefully designed to leave a mark.

Because when you dream of a long day of celebration, an open bar and a few extra buffets are not enough. You need the courage to truly surprise. You need an idea, and a team capable of bringing it to life.

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